Improving your digital marketing strategy? Watch this educational video to learn modern approaches to digital transformation you can apply at your organization today.

Overcoming the Top Challenges in Digital Transformation

Duration: 60 minutes

Keywords: digital marketing strategy, digital transformation, customer experience, CX, marketing technology, change management

Description:

Marketing leaders are faced with the complexities of setting digital strategy to meet the ever-changing needs of consumers. In this session, we discuss the top challenges we’ve observed in digital transformation initiatives at nearly 400 leading firms and today's most advanced approaches to overcome them.

Topics explored:

• Marketing Technology: determining the most advantageous technology for your firm
• Team Alignment and Culture: mobilizing people and teams through digital transformations
• Planning and Goal Setting: creating a plan and setting expectations in a changing environment

This session will appeal to marketing leaders in the process of re-evaluating their digital strategy.

Register and Watch

Speakers

Mike Couch Managing Partner Mike has brought award-winning innovative marketing technology solutions to enterprise organizations for over 20 years. Leading brands have trusted his strategies to transform business process and leverage technology for competitive advantage. Mike was an early member of Eloqua, a space-defining marketing automation platform acquired by Oracle. He is an avid presenter, author and recognized thought leader in the marketing technology space.

Amy Hughes Managing Consultant Amy is a marketing management consultant advising firms on strategic planning and execution for customer experience-led digital transformation initiatives. Her clients include a variety of brands from midmarket to F500. At Couch & Associates, Amy oversees client engagements to ensure milestones are reached and provides oversight on custom marketing product innovations.